We’re lucky to handle PR for some of the best sporting sponsorships in the industry.
Our objective with sponsorship is to deliver a massive return on investment for our clients’ sponsorship programmes.
Current programmes that we manage include The Johnstone’s Paint Trophy, HiQ’s sponsorship of the MSA British Touring Car Championship and several sponsorships with the PDC’s professional darts players and tournaments.
The Football League Trophy
We’ve worked with The Football League on its Football League Trophy first with LDV and for the last five years with Johnstone’s. We’re proud that year on year we have increased press coverage around the tournament as well as enjoyed many colourful finals at the home of football – Wembley.
‘On Target’ Sponsorships
In 2009 WD-40 briefed us to reach tradesmen. We introduced them to darts and the rest is history. Since then, the iconic blue and yellow badge has taken pride of place on the chest of world number 3 darts player James Wade, alongside the Volkswagen Commercial Vehicles logo.
Fellow premier league darts player Mark Webster is also sponsored by Volkswagen as well as underfloor heating and plumbing experts, Uponor, reaching out to a sporting TV audience second only to football.
Our latest involvement in the popular sport is to manage the PR for The Speedy Hire UK Open, a tournament that gives 32 members of the public the chance to play on the same oche as the world greats.
Sponsorship Strategy
Our approach to sponsorship is always to look at appropriate audiences and identify opportunities that have a synergy with the brand, company or product in question. But the most important role we can play is to maximise the value of the sponsorship through social media interaction, media relations, experiential PR and campaigns that deliver enviable return on investment results.
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