Public Relations

	Case Study Connect PR has handled commercial public relations for Calor since 2002 Read Case Study Our objective is to create results-driven PR campaigns for our clients that meet their unique business goals and reach their target audience. To achieve this we: Work closely with our clients’ advertising and direct marketing suppliers to deliver one marketing communications strategy Create memorable stunts and events Utilise some of the best photographers in the UK to capture our PR campaigns for the media Commission respected research to back up our PR campaigns Produce end of PR campaign reports demonstrating results achieved

Good PR is about relationships with the media and providing them with clear and concise PR material. Our services include:

• 24-hours-a-day, 365-days-a-year press office service ensuring you stay in (or out) of the news
• Use of our online media database that details press contacts across the globe
• Press release writing
• Case study research and writing
• General copywriting for websites and marketing support literature
• Photography booking and management

Sponsorships can deliver maximum PR coverage for our clients in a highly targeted way. We work in partnership with our clients to ensure the PR coverage reflects the success of the sponsorship. This includes:

• Researching and delivering suitable sponsorships to meet our clients’ business objectives
• Creating PR campaigns that support sponsorships to maximise coverage
• Constantly evaluating results from sponsorships to ensure good value is gained for our clients

From small events for a highly targeted audience to large exhibitions with thousands of visitors, we work hard to ensure our clients achieve as much positive PR as possible. Events should work hard for our clients. To support clients we:

• Ensure pre-event PR coverage is gained in target media
• Manage events on behalf of clients from guest lists, location booking and catering facilities to delegate management on the day
• Create memorable press packs
• Handle all post-show PR

As well as traditional PR, we have our own creative resource, which produces:

• Newsletters – print and online
• Annual reports
• Marketing support literature: press packs, event invitations, case study sheets, press
  release paper

None of us ask for a crisis, but in the event of one within your business, we are there to help. We can:

• Handle media enquiries
• Write statements
• Offer your employees crisis management training
• Produce planning guides for staff which detail how to handle a crisis