Background

A stately home which has established itself as a multi-faceted venue for the leisure and business visitor, Weston Park is situated on the borders of Staffordshire and Shropshire.

With a unique heritage and over 1,000 acres of stunning ‘Capability’ Brown parkland, Weston Park provides the perfect location for a day visit by families or organised groups as well as an unrivalled venue for corporate entertaining and weddings.

Connect PR was appointed to handle public relations for Weston Park in 2005.

Objective

Despite it being the location for several high profile international events including Proms Spectacular and the iconic V Festival, Weston Park was regarded as something of a hidden gem and somewhat in the shadow of other more well known stately homes and historic houses.

Our task was to:

• Effectively communicate agreed key messages to a regional and national audience
• Research and exploit opportunities for raising the profile of Weston Park on a national basis
• Identify key trade titles in which to promote Weston Park in order to increase business opportunities in the corporate hospitality and weddings market

Achievements

Over the 18 months we have worked with Weston Park, Connect PR has consolidated the significant media presence in local and regional press. In addition we have enabled Weston Park to increase its profile in targeted national and vertical titles through a wider issue of press releases and enhanced feature submissions.