Background

Birmingham-based van maker, LDV, has been a Connect client since 1993 and a Connect PR client since our formation in 1999. The firm is one of the UK’s manufacturing success stories, having been purchased by a management buyout in 1993 before being acquired by Russian commercial vehicle specialist GAZ International in 2006.

One of LDV’s most exciting developments in recent years has been the launch of its new light commercial vehicle range, MAXUS - a launch which was managed by Connect PR. We were also responsible for all media relations surrounding the launch of MAXUS which, two years on, is now an award-winner.

Objective

Working closely with our Connect Advertising and Connect Direct colleagues on the LDV account, we ensure that all corporate and dealer news hits the appropriate target audience.

Multi-million pound fleet deals, consumer offers for van operators across the UK, key appointments, the launch of new products and services – whatever the story our aim is to continually keep LDV in its target press.

Achievements

2005 saw Connect PR event manage the launch of LDV’s new MAXUS van over 10 days at Sheffield’s Magna venue. We unveiled the new van to over 1,000 key decision makers within the industry as well as to 50 light commercial vehicle media specialists at a dedicated overnight press launch.