Background

Now in its 132nd year, Higgs & Sons is a thriving Black Country legal practice with 15 equity partners and over 150 members of staff.

Working from offices in Brierley Hill, Stourbridge and Kingswinford, the firm has strong specialist teams in corporate and commercial, real estate, dispute resolution, private client, family, crime and personal injury law.

Higgs & Sons is committed to the pursuit of excellence. The firm aims to be recognised as a leading law firm that is:

• Providing cutting edge legal advice in a friendly and down to earth way to business and individual clients
• Committed to building long term relationships with those clients
• A great place to work

Objective

Higgs & Sons appointed Connect PR in 2003. The firm’s reputation with its own committed clients was strong, as too were referrals from these existing clients. However, as part of its determination to grow further, the practice wanted to increase awareness of the firm’s pedigree of legal professionals within all regional media. In addition to this, Higgs & Sons also called upon Connect PR to overhaul the firm’s corporate identity across every platform from literature and advertising, to event support material and presentation support.

Achievements

Beginning with very little media coverage, we have continued year on year to build the profile of Higgs & Sons across every regional media title. The firm is now recognised by the media as a key player in the region. Supporting its professional media image, Higgs & Sons now also has a new corporate identity across the whole firm, which support the firm both internally and externally.

2006 proved to be Higgs & Sons’ best year ever, with an increase in fees of 13 per cent on the previous year. October 2006 was the largest billing month in the firm's 131 year history, breaking the £1 million mark.