Background

Calor is the UK's leading provider of liquefied petroleum gas (LPG), with over 70 years’ experience in this flexible and environmentally sensitive energy market. Around four million homes and businesses rely on Calor for an enormous variety of applications.

Known and trusted by tens of thousands of businesses throughout the UK, Calor is able to offer unmatched standards of service and customer support.

As the UK's largest supplier of LPG, the company has been taking care of the power, heating and lighting needs of UK businesses since 1935. On the road, in the field, in the factory or wherever business is conducted, Calor is there to help.

Objective

Connect PR was appointed to handle commercial PR for Calor in 2002. Working as an integrated team with our Connect Advertising and Connect Direct colleagues, our aim is to educate businesses about the benefits of LPG across industries including agriculture, fork lift trucks, catering, horticulture, commercial heating and metered estates.

Our work includes public relations and event support. 2006 saw Connect PR add to our work for Calor by managing PR for the Calor Rural Pub in the Community Award, which is part of the successful Calor Village of the Year® initiative. Working with Pub Chef of the Year John Rudden has enabled us to reach an even larger audience to promote the benefits of LPG.

Achievements

We work hard to achieve positive PR coverage for Calor in all key target trade media. In 2006 we hit coverage targets set by Calor and are striving in 2007 to achieve even more coverage for the company.